Hand up: I’m not a super “visually creative” person and I haven’t always put a ton of time into thinking through images for blog posts I’m creating or reviewing. (If I’m being honest, there will probably be issues with images in this post). If you’re creating an infographic or doing a post that’s very visual, […]
I know it makes me sound like kind of a psycho nerd, but I LOVE keyword research. I’m starting to HATE keyword difficulty metrics, though. Even SEO tool providers will tell you to take any metrics or grades with a grain of salt. “Directionally indicative” is a phrase I use a lot when it comes […]
If you run a WordPress site—whether as a hobby or for your business—you no doubt have a never-ending to-do list to tackle. After all, there’s always something that needs to be done, from conducting keyword research, to writing a new blog post, to creating engaging visual content. One task that should definitely be at the […]
I’ve discovered what appears to be a glitch in Google’s algorithm and it results in two title tags showing in the SERPs for a single landing page, dependent on the search query. Is Google doing this intentionally, or is this actually a glitch in the algorithm? The Discovery I was conducting routine checks on some […]
By now, you should know that content is king. It drives conversions, increases traffic, and boosts your brand awareness. Whether it’s a long-form blog post on how to save money for your business, or a photo catalog of your product collection, content is king. But crafting and creating good quality content takes time. Research, typing […]
The following post comes to us from Victoria Greene, a writer and branding consultant who blogs at Victoria Ecommerce. Here she offers advice to writers and brands looking to make an impact with better writing. The human psyche is a mysterious place. Psychologists over the years have tried their best to understand it, and everyone […]
It’s a fact – content rocks todays marketing. It costs 62% less than traditional marketing and generates 3 times as many leads (DemandMetric). It’s no surprise that according to Content Marketing Institute, 93% of B2B marketers rely on content to promote their brands. But, given the wealth of different platforms, in order to fully avail […]
“Strategy” can be kind of a dubious term. As someone who has done a lot of acquisition and transaction-oriented marketing work, I’m sometimes a bit skeptical of an over-emphasis on strategy and under-emphasis on execution. That said: if you don’t have any strategy and direction at all, or if you’re chasing after the wrong goals, […]
